SWOT

" The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)." (Marketing an Introduction, Armstrong /Kotler, p.55          My companies strengths would be finding and knowing what target demographic would buy my product as well as knowing how to advertise to them. My chips would also have a unique sense of spices that come together and taste amazing and will give a unique experience. my weaknesses would be trying to gear out my spicy chip flavors to those who do not prefer a chip with spiciness. my opportunities would be how to branch out and bring down the competition for other spicy food snacks on the shelves. my opportunities would be reaching out social media and making a interactive site where you could watch hilarious commercials and play games that would be intriguing to you. my threats would be the corporate chip companies selling similar spicy products." Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. " (Marketing an Introduction, Armstrong /Kotler, p.55) "Threats are unfavorable external factors or trends that may present challenges to performance." (Marketing an Introduction, Armstrong /Kotler, p.55)

Objective : Final Project

“The company needs to turn its mission into detailed supporting objectives for each level of management.” (Marketing an Introduction, Armstrong /Kotler, p.41) In order for a company to achieve and be more successful, it should have basic objectives. The objectives are the ideas that the company will be committed to deliver a great performance for its consumers.  The objectives that my Phileas and Fogg snack will have are to make it so any person could ave a tastey snack chip affordable and sold at the bar with a beer and or margarita.. “These goals then become the company’s current marketing objectives.”  (Marketing an Introduction, Armstrong /Kotler, p.43) The objectives of the company are very important because it helps the company/ brand remembers what their goals and the things that they want to achieve as a brand.

Week 9: Mission statment

"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment." (Marketing an Introduction, Armstrong /Kotler, p.39)
  A mission statement is one of the most important descriptions that a company can have. It shows their potential competitors and their consumers what really matters to them as a company as well as what they want to accomplish. A mission statement is what the company wants to achieve, and what it truly believes. Just like there are different kinds of companies there are different kinds of mission statements. Some mission statements are long and some are short. I believe Google has a great mission statement.Google's mission statement isn’t something namby-pamby like “To be the world’s best search engine.” It’s “To organize the world’s information and make it universally accessible and useful.” "(Marketing an Introduction, Armstrong /Kotler, p.41  my mission statement of my company would basically every customer has an experience of feeling as if they are in the Incan mountains. if a customer is not 100% happy with our brand we will allow a return.

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Final Project Week 8: The story

A silent bar where  I, Phineas Fogg sits and drinks my  fresh brew. Peruvian liquor seems to be the best with a hint of lime.  I look around to see the atmosphere of everything. I see a woman frustrated and looks in a need of help. Two thuggish men are pushing her around trying to force themselves to take her with them. I grabs a bite of MY Incan fire chips and walks toward them. I then punch one of the guys until he's cold knocked out. The other guy throws a bar stool at me and misses.  i began to catch fear. i grab  the damsel and runs out the bar with my bag of fiery chips in hand. The Peruvian beauty is caught and confused by what's going on. The thuggish man runs to them and I hop onto a llama and we are off. The man is behind us running fast as speed.  I then throws rocks at him hoping to stop him in his tracks. I keeps trying with the rocks.  It's not enough to stop this thug until they run into the rainforest and towards the edge of a cliff.  The girl panics and yells to me something in Spanish. Thinking quickly I, can either die off a cliff or die from this huge man. He then grabs a vine where he swings him and the beauty to safety and watches the thug fall into a waterfall.  The Peruvian beauty asked me ,my name and he tells her “Phineas Fogg.” After clutching it for so long I pull out a chip from the bag. Offering the beauty a piece of lime chili pepper jerky and she doesn’t accept and kisses me passionately.