"Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer’s effort. Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how and how much they buy, when they buy, and why they buy. Marketers can study actual consumer purchases to find out what they buy, where, and how much"
Consumer buying can be seen as what demographics fit where when you buy this product, what is the age range I'm going for, would woman or males buy my product, is this going to be reasonably priced. These things I would say are what makes a buyer different from a great buyer.
The different stages would be sub culture, culture and income. Also social can be one of these factors as well. Once way of getting culture involved would be the cover girl commercials and how they use Queen Latifah as a spokes model so they can outreach their African American demographic. This could trigger someone's mind and say hey, they have colors for my skin tone. This can be all making the whole demographics and what buyers do when carefully choosing a product. Is it going to offend someone. These are some of the factors that can affect a buyer.
No comments:
Post a Comment