Stars are the highest there is for the product and where it could be going. Cash Cows would be where they are heading for a slow decline in them. Question mark means we don't know where this stands it the marketing industry. Then the dogs mean they have come to their end in the industry. The article we read for reference was discussing how we would place each consul and new gaming device in their category.
The first consul would be a Wii device. I believe this has reached its dog peak because the demand for active games has slowly declined and the games produced for this consul all seem to involve a Wii sport, Wii fit, o just anything to get your body active.
The PlayStation company may have reached their cash cow because they seem to be loosing their whole target or reach since the X Box company has been more involved in creating different games and they seem to have lost their demographic reach.
The X Box seems to be a cash cow as well. They have came out with their line of active games and we can see that going as nowhere. I think the true star in the this video game category would be the app games and everything involving cellular games.
"While the videogame industry had hopes of posting double-digit revenue growth this year, analysts now
predict flat to 5% growth from $11 billion in 2008. Jesse Divnich, an analyst for Carlsbad, Calif.,
research firm Electronic Entertainment Design and Research, said he will "be happy if the industry
grows."
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