EOC: what are the benefits vs. features

My product will have features of being made with real Peruvian yellow peppers and green peppers. fresh squeezed lime juice for each corn chip and corn made fresh from Peruvian corn. this chip will be spicy and go great with a cold drink. The benefits of my corn chip would be coronas and margaritas go great with this snack. this would be a snack for a Latin bar atmosphere or themed restaurant. I would say my snack will make you feel like your in a Lima  home with a fresh batch of Peruvian spaghetti.

social media when job hunting: week 5 EOC

Social media is not only a place where people from all over the world can socialize, but now it is a place where it can be used for job recruitment. Social networks have help so many people for those who are interested in finding a job. Social media/ networks have help many companies and employers as well."More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkedIn Corp., which has dominated the online professional networking arena." (mailattachment.googleusercontent.com) Many companies have incorporated the social networks that are available all over the world into their companies. It seems that the social network, Facebook, has helped a few companies on recruiting jobs. These companies are being smart and they are allowing their company to grow and use social networks to help them on job recruitments. Although " Facebook's use as a job-recruitment tool remains small, but its appeal may be growing. Some recruiters say they have all but eliminated their spending on job boards, which can charge a few hundred dollars per job posting, depending on volume." (wsj.com) Some social networks are still small for helping companies recruit for jobs, but the numbers are certainly increasing. " Two-thirds of companies already use Facebook (FB) to find recruits using the site’s friend-finding search function, while 54 percent use Twitter to learn about potential candidates’ views and interests, according to a June survey of more than 1,000 HR professionals by recruiting software maker Jobvite." (http://www.businessweek.com) The world keeps changing with all of the technology that is around us. All of the social media and networks are being helpful not only for the public, but also for all of those companies that are in search of new employees. Social media like Facebook and Twitter have given many people the opportunity to find a job that they love, as well for companies to find those employees that they want.

SWOT

" The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)." (Marketing an Introduction, Armstrong /Kotler, p.55          My companies strengths would be finding and knowing what target demographic would buy my product as well as knowing how to advertise to them. My chips would also have a unique sense of spices that come together and taste amazing and will give a unique experience. my weaknesses would be trying to gear out my spicy chip flavors to those who do not prefer a chip with spiciness. my opportunities would be how to branch out and bring down the competition for other spicy food snacks on the shelves. my opportunities would be reaching out social media and making a interactive site where you could watch hilarious commercials and play games that would be intriguing to you. my threats would be the corporate chip companies selling similar spicy products." Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. " (Marketing an Introduction, Armstrong /Kotler, p.55) "Threats are unfavorable external factors or trends that may present challenges to performance." (Marketing an Introduction, Armstrong /Kotler, p.55)

Objective : Final Project

“The company needs to turn its mission into detailed supporting objectives for each level of management.” (Marketing an Introduction, Armstrong /Kotler, p.41) In order for a company to achieve and be more successful, it should have basic objectives. The objectives are the ideas that the company will be committed to deliver a great performance for its consumers.  The objectives that my Phileas and Fogg snack will have are to make it so any person could ave a tastey snack chip affordable and sold at the bar with a beer and or margarita.. “These goals then become the company’s current marketing objectives.”  (Marketing an Introduction, Armstrong /Kotler, p.43) The objectives of the company are very important because it helps the company/ brand remembers what their goals and the things that they want to achieve as a brand.

Week 9: Mission statment

"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment." (Marketing an Introduction, Armstrong /Kotler, p.39)
  A mission statement is one of the most important descriptions that a company can have. It shows their potential competitors and their consumers what really matters to them as a company as well as what they want to accomplish. A mission statement is what the company wants to achieve, and what it truly believes. Just like there are different kinds of companies there are different kinds of mission statements. Some mission statements are long and some are short. I believe Google has a great mission statement.Google's mission statement isn’t something namby-pamby like “To be the world’s best search engine.” It’s “To organize the world’s information and make it universally accessible and useful.” "(Marketing an Introduction, Armstrong /Kotler, p.41  my mission statement of my company would basically every customer has an experience of feeling as if they are in the Incan mountains. if a customer is not 100% happy with our brand we will allow a return.

Week 7 EOC: The Pitch

My Peruvian flavored chips would have some of the taste of spicy Peruvian peppers and lime to it. This chip would be flavored to be  a spicy with a margarita, or corona. This chip would have kind of a exotic feel. imagine your in the authentic Peruvian restaurant and you see different dishes made with peppers and spice. the vibe is a bunch of people drinking coronas watching the soccer game and you think wow what's that snack their eating. you walk up to taste it and the fiery taste would be good with a chilling beer or ice cold margarita. This chip would primarily be for the Latin community because its flavored with their spices but maybe even the American community because we do seem to adopt spicy things.

Week 4 EOC:Business to Business Marketing

Consumer and Business marketing have some similarities as well as some differences. There are several levels that might affect consumer buying behaviors. "Buying behavior is never simple, yet understanding it is the essential task of marketing management. Fist we explore the dynamics of the consumer market and the consumer buyer behavior." (Marketing an Introduction, P.136) There are many series of stages for business to think about before marketing to anyone. Then they can examine business markets and the business buyer process as well. The first step is the consumer buyer behavior which is "the buying behavior of final consumers—individuals and households that buy goods and services for personal consumption." (Marketing an Introduction, P.136) Certainly consumers are the ones who are targeted because they/we are the ones that buy the products and they/we are the ones who consume the products as well. All of the consumers in the nation are the ones who make up the consumer market. "The American consumer market consists of more than 300 million people who consume more than $14 trillion worth of goods and services each year, making it one of the most attractive consumer markets in the world. " (Marketing an Introduction, P.136) If you consume a product or good you are part of the consumer market. According to our marketing book, the world consumer market consists of more than 6.8 billion people who annually consumer about $70 trillion worth of goods as well as services. The exact definition for business buyer behavior is "the buying behavior of the organizations that buy goods and services for use in the production of other products and services or to resell or rent them to others at a profit." (Marketing an Introduction, P.157) The difference between consumer marketing and business marketing is the fact that consumer marketing is consumed by consumers, and business marketing are products that are marketed to the consumers. The business marketing people are the ones who make profit from the products that the consumers consume every day.

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