Objective : Final Project

“The company needs to turn its mission into detailed supporting objectives for each level of management.” (Marketing an Introduction, Armstrong /Kotler, p.41) In order for a company to achieve and be more successful, it should have basic objectives. The objectives are the ideas that the company will be committed to deliver a great performance for its consumers.  The objectives that my Phileas and Fogg snack will have are to make it so any person could ave a tastey snack chip affordable and sold at the bar with a beer and or margarita.. “These goals then become the company’s current marketing objectives.”  (Marketing an Introduction, Armstrong /Kotler, p.43) The objectives of the company are very important because it helps the company/ brand remembers what their goals and the things that they want to achieve as a brand.