Week 4 EOC:Business to Business Marketing

Consumer and Business marketing have some similarities as well as some differences. There are several levels that might affect consumer buying behaviors. "Buying behavior is never simple, yet understanding it is the essential task of marketing management. Fist we explore the dynamics of the consumer market and the consumer buyer behavior." (Marketing an Introduction, P.136) There are many series of stages for business to think about before marketing to anyone. Then they can examine business markets and the business buyer process as well. The first step is the consumer buyer behavior which is "the buying behavior of final consumers—individuals and households that buy goods and services for personal consumption." (Marketing an Introduction, P.136) Certainly consumers are the ones who are targeted because they/we are the ones that buy the products and they/we are the ones who consume the products as well. All of the consumers in the nation are the ones who make up the consumer market. "The American consumer market consists of more than 300 million people who consume more than $14 trillion worth of goods and services each year, making it one of the most attractive consumer markets in the world. " (Marketing an Introduction, P.136) If you consume a product or good you are part of the consumer market. According to our marketing book, the world consumer market consists of more than 6.8 billion people who annually consumer about $70 trillion worth of goods as well as services. The exact definition for business buyer behavior is "the buying behavior of the organizations that buy goods and services for use in the production of other products and services or to resell or rent them to others at a profit." (Marketing an Introduction, P.157) The difference between consumer marketing and business marketing is the fact that consumer marketing is consumed by consumers, and business marketing are products that are marketed to the consumers. The business marketing people are the ones who make profit from the products that the consumers consume every day.